Hotel Public Relations – Five Tips to get more visibility for your hotel
We welcome our new columnist, Jennifer Rodrigues, who will be telling us all about Hotel Public Relations and sharing her insights, tips and experiences on YoungHotelier.com! By Jennifer Rodrigues,...
View ArticleBudget Marketing Tactics
By Jennifer Rodrigues, TravelInk’d Hotels and lodging companies are facing a difficult reality in today’s market. Even as the recession seems to be waning, revenues, occupancy and ADR are still down...
View Article8 Things that Won’t Happen in 2010
By Jennifer Rodrigues, TravelInk’d If you’re anything like me, you’re probably getting very sick of reading new predictions released daily about what 2010 will bring for the hotel industry. Have you...
View ArticleWhy Hotels Should Be Marketing to Boomer Women – Reaching Your Best Customers
By Jennifer Rodrigues, TravelInk’d The Baby Boomers- that generation defined as having been born between 1946 and 1964, the oldest of whom are turning 64 this year- are far and away the most...
View ArticleDealing with the Downturn
A verdict comes in on how hotels handled the demand conditions caused by the recession By Jennifer Rodrigues, TravelInk’d The Cornell Center for Hospitality Research issued a report last week that...
View ArticleHotel Public Relations – Marketing Against External Factors like the BP Oil...
With the BP oil spill in mind, how can hotels effectively market themselves amidst factors beyond their control? By Jennifer Rodrigues, TravelInk’d The BP oil spill has dominated headlines lately for...
View ArticleGreen Hotels – Marketing and Profitability Advantages of Environmentally...
Going Green Again – The marketing (and profitability) advantage of environmentally friendly practices By Jennifer Rodrigues, TravelInk’d It may be hard to remember, but not too long ago environmental...
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Hotel Internet Marketing – Creating an Internet Culture at Hotels
Hotel eMarketing and Internet ‘e’volution – Creating an Online Culture at Hotels Are you a hotel eMarketer looking for ways to better communicate, educate and develop the role at your property/ies?...
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Say “cheese” – You’re on candid cam!
A picture may be worth a thousand words…but most hotel PR & Marketing managers today would be at a loss for words at the plague of user generated photos out on the Internet today. Hoteliers may...
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